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Aashirvaad Sugar Release Control Atta is a blend of whole wheat flour and pulse flour with the ingredients like oats and methi which ensure high protein and fibre in the atta. This Atta is widely used to bake Chapatis, Parotas, Naans and Kulchas to consume with curries and pickles. Introduced by ...

Explore the natural fragrance of Ashirvaad Atta with Multigrains. Ashirvaad Atta with Multigrains is 100% fresh and natural. Aashirvaad Atta is grinded using modern 'Chakki - Grinding' procedure for a perfect balance of colour, flavour and nutrition. Gorge on the soft Chapatis made from Aashirvaa...

In 2005-06 ITC launched a premium atta product called Aashirvaad Select Sharbati Atta that is made from 100% Madhya Pradesh Sharbati wheat that absorbs more water than other grains, making the final rotis softer for a long period of time. Aashirvaad Select Sharbati Atta grains are cultivated in t...

ITC presents the Aashirvaad Whole Wheat Atta with genuine aroma and natural ingredients. The premium ingredients of Aashirvaad Atta are sourced directly from the farmers across India. Aashirvaad Atta is made from the choicest grains - heavy on the palm, golden amber in colour and hard in bite. Th...

Basmati  Rice  has the aroma compound, 2-acetyl-1-pyrroline, which gives it a typical pandan (Pandanus amaryllifolius leaf) like flavour and is given loose weight wise. The More Dubar Basmati rice has long grains and the length is 3⁄4 th or more of the length of normal basmati ric...

Everyday Parimal Rice is also called as Patna rice as it is extensively grown in Indo-Gangetic plains of in and around Patna, which is the capital of Bihar state in India. It belongs to the variety of Oryza sativa species and is a long grain white rice. It has got an elongated kernel with grain l...

Similar to the Basmati Rice, Tibar rice grains have an aromatic flavour and long structure, which makes this staple a delicious ingredient to cook Biryanis or other rice dishes.